Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.

      For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home!

 1. The writer of this passage must be ____

      Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.

      For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home!

2. Which of the following statements is TRUE according to the passage?

      Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.

      For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home!

3. From the last two paragraphs we can learn that when we arrive in America to visit an American friend, we will probably be ______.

Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.

For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home!

4. The underlined words  “generous with our time” in Paragraph 3 probably mean _____.

Another difficult point for us Chinese to understand Americans is that although they include us warmly in their personal everyday lives, they don’t show their politeness to us if it requires a great deal of time. This is usually the opposite of the practice in our country where we may be generous with our time. Sometimes, we, as hosts, will appear at airports even in the middle of the night to meet a friend. We may take days off to act as guides to our foreign friends. The Americans, however, express their welcome usually at homes, but truly can not manage the time to do a great deal with a visitor outside their daily routine. They will probably expect us to get ourselves from the airport to our own hotel by bus. And they expect that we will phone them from there. Once we arrive at their homes, the welcome will be full, warm and real. We will find ourselves treated hospitably.

For the Americans, it is often considered more friendly to invite a friend to their homes than to go to restaurants, except for purely business matters. So accept their hospitality at home!

  5. A suitable title for this passage would probably be “______”.

　　I am pleased to offer you the position of after-sales manager at our company starting on 16 June, 2009. I propose that the terms of employment will be those in the attached draft individual employment agreement.

　　Please note that you are entitled to discuss this offer and to seek advice on the attached proposed agreement with your family, a union, a lawyer, or someone else you trust. If you want some information on your employment rights, you can also contact the Employment Service Office or visit our website.

　　Also, if you disagree with, or do not understand or wish to clarify anything in this offer, please ring me to discuss any issue you wish to raise.

　　If you are happy with the proposed terms and wish to accept this offer of employment, please sign the duplicate copy of this letter and return it to me by 1 June, 2009. In the event I have not heard from you by that date, this offer will be automatically withdrawn on that date.

　　I look forward to working with you.

　　 Yours sincerely,

　　 John Brown

Questions 1-5:

1. What job position is offered to Mr. Smith in the letter?

　　The position of _______________ .

2. From whom may Mr. Smith seek advice about the proposed agreement?

　　His family, a union, _____________, or someone else he trusts.

        3. How can Mr. Smith get information about employment rights?

　　By contacting the ___________________________ or visiting its website.

        4. If he wishes to accept this offer of employment, he should sign the    

____________of this letter.

5. What will happen if the duplicate copy of the letter is not returned by the deadline?

　　This offer will be __________________ on that date.

    1.Surveys. With short and direct questionnaires (调查问卷), you can study a certain group who will probably be your future customers. The larger the group, the more exact your results will be. There are in-person, telephone, mail, and online surveys.

    2. Focus groups.In focus groups, a researcher uses prepared questions or topics to lead a discussion among a group of people. Record the whole discussion and make sure you are not disturbed in the process. A focus group usually lasts one to two hours, and it needs at least three groups to get balanced results.

    3 Personal interviews. Like focus groups, personal interviews include casual and open-ended questions. They usually last for about an hour and are usually recorded.

    The data provided by focus groups and personal interviews are more subjective (主观的) than that provided by surveys，so the results are not as accurate. However, focus groups and interviews give important ideas on customer attitudes. They are also excellent for finding issues related to new products or service development.

    4. Observation. People’s responses to surveys and focus groups are sometimes different from their actual behavior.When you observe consumers’ action by recording them in stores, at work, or at home, you can observe how they buy or use a product. This gives you a more accurate picture of customers’ habits and shopping patterns.

1. Which of the following will determine the techniques you choose for your business?

    1.Surveys. With short and direct questionnaires (调查问卷), you can study a certain group who will probably be your future customers. The larger the group, the more exact your results will be. There are in-person, telephone, mail, and online surveys.

    2. Focus groups.In focus groups, a researcher uses prepared questions or topics to lead a discussion among a group of people. Record the whole discussion and make sure you are not disturbed in the process. A focus group usually lasts one to two hours, and it needs at least three groups to get balanced results.

    3 Personal interviews. Like focus groups, personal interviews include casual and open-ended questions. They usually last for about an hour and are usually recorded.

    The data provided by focus groups and personal interviews are more subjective (主观的) than that provided by surveys，so the results are not as accurate. However, focus groups and interviews give important ideas on customer attitudes. They are also excellent for finding issues related to new products or service development.

    4. Observation. People’s responses to surveys and focus groups are sometimes different from their actual behavior.When you observe consumers’ action by recording them in stores, at work, or at home, you can observe how they buy or use a product. This gives you a more accurate picture of customers’ habits and shopping patterns.

2. According to the passage, ______ is not necessary in a market research.

    1.Surveys. With short and direct questionnaires (调查问卷), you can study a certain group who will probably be your future customers. The larger the group, the more exact your results will be. There are in-person, telephone, mail, and online surveys.

    2. Focus groups.In focus groups, a researcher uses prepared questions or topics to lead a discussion among a group of people. Record the whole discussion and make sure you are not disturbed in the process. A focus group usually lasts one to two hours, and it needs at least three groups to get balanced results.

    3 Personal interviews. Like focus groups, personal interviews include casual and open-ended questions. They usually last for about an hour and are usually recorded.

    The data provided by focus groups and personal interviews are more subjective (主观的) than that provided by surveys，so the results are not as accurate. However, focus groups and interviews give important ideas on customer attitudes. They are also excellent for finding issues related to new products or service development.

    4. Observation. People’s responses to surveys and focus groups are sometimes different from their actual behavior.When you observe consumers’ action by recording them in stores, at work, or at home, you can observe how they buy or use a product. This gives you a more accurate picture of customers’ habits and shopping patterns.

3.Why are the results of focus groups and personal interviews not so accurate?

    1.Surveys. With short and direct questionnaires (调查问卷), you can study a certain group who will probably be your future customers. The larger the group, the more exact your results will be. There are in-person, telephone, mail, and online surveys.

    2. Focus groups.In focus groups, a researcher uses prepared questions or topics to lead a discussion among a group of people. Record the whole discussion and make sure you are not disturbed in the process. A focus group usually lasts one to two hours, and it needs at least three groups to get balanced results.

    3 Personal interviews. Like focus groups, personal interviews include casual and open-ended questions. They usually last for about an hour and are usually recorded.

    The data provided by focus groups and personal interviews are more subjective (主观的) than that provided by surveys，so the results are not as accurate. However, focus groups and interviews give important ideas on customer attitudes. They are also excellent for finding issues related to new products or service development.

    4. Observation. People’s responses to surveys and focus groups are sometimes different from their actual behavior.When you observe consumers’ action by recording them in stores, at work, or at home, you can observe how they buy or use a product. This gives you a more accurate picture of customers’ habits and shopping patterns.

4. ______ can give you a more accurate picture of customers’ habits and shopping patterns.

    1.Surveys. With short and direct questionnaires (调查问卷), you can study a certain group who will probably be your future customers. The larger the group, the more exact your results will be. There are in-person, telephone, mail, and online surveys.

    2. Focus groups.In focus groups, a researcher uses prepared questions or topics to lead a discussion among a group of people. Record the whole discussion and make sure you are not disturbed in the process. A focus group usually lasts one to two hours, and it needs at least three groups to get balanced results.

    3 Personal interviews. Like focus groups, personal interviews include casual and open-ended questions. They usually last for about an hour and are usually recorded.

    The data provided by focus groups and personal interviews are more subjective (主观的) than that provided by surveys，so the results are not as accurate. However, focus groups and interviews give important ideas on customer attitudes. They are also excellent for finding issues related to new products or service development.

    4. Observation. People’s responses to surveys and focus groups are sometimes different from their actual behavior.When you observe consumers’ action by recording them in stores, at work, or at home, you can observe how they buy or use a product. This gives you a more accurate picture of customers’ habits and shopping patterns.

5. According to the passage, which of the following can give the important ideas on customer attitudes?

    Melbourne is a cultural melting pot (熔炉). From the very start, more people of Greek descendents (后裔) live here than in any other city except for Athens. Chinese, Italian, Vietnamese and Lebanese immigrants have all left their marks. Almost a third of Melbournians (墨尔本人) were born overseas or have parents who were born overseas.

    Melbourne is famous for its restaurants, theatres, music, opera, ballet, art, shops and a lively nightlife. Melbournians love sports, and the city hosts many famous international sports events. Nearby there are some beautiful coastlines with excellent beaches, national parks,forests, winter snowfields and summer resorts (旅游胜地). The climate is temperate and comfortable, with warm summers and cool winters. In summer, maximum temperatures range from 26℃ to 36℃, and in winter from 12℃ to 18℃. The weather in Melbourne can be changeable from day to day. In 2002, Melbourne was rated the world’s best city to live in.

1. Melbourne is well-known in the world NOT because of its______.

    Melbourne is a cultural melting pot (熔炉). From the very start, more people of Greek descendents (后裔) live here than in any other city except for Athens. Chinese, Italian, Vietnamese and Lebanese immigrants have all left their marks. Almost a third of Melbournians (墨尔本人) were born overseas or have parents who were born overseas.

    Melbourne is famous for its restaurants, theatres, music, opera, ballet, art, shops and a lively nightlife. Melbournians love sports, and the city hosts many famous international sports events. Nearby there are some beautiful coastlines with excellent beaches, national parks,forests, winter snowfields and summer resorts (旅游胜地). The climate is temperate and comfortable, with warm summers and cool winters. In summer, maximum temperatures range from 26℃ to 36℃, and in winter from 12℃ to 18℃. The weather in Melbourne can be changeable from day to day. In 2002, Melbourne was rated the world’s best city to live in.

2. According to the passage, Melbourne is a city where ______.

    Melbourne is a cultural melting pot (熔炉). From the very start, more people of Greek descendents (后裔) live here than in any other city except for Athens. Chinese, Italian, Vietnamese and Lebanese immigrants have all left their marks. Almost a third of Melbournians (墨尔本人) were born overseas or have parents who were born overseas.

    Melbourne is famous for its restaurants, theatres, music, opera, ballet, art, shops and a lively nightlife. Melbournians love sports, and the city hosts many famous international sports events. Nearby there are some beautiful coastlines with excellent beaches, national parks,forests, winter snowfields and summer resorts (旅游胜地). The climate is temperate and comfortable, with warm summers and cool winters. In summer, maximum temperatures range from 26℃ to 36℃, and in winter from 12℃ to 18℃. The weather in Melbourne can be changeable from day to day. In 2002, Melbourne was rated the world’s best city to live in.

3. Melbournians enjoy ______.

    Melbourne is a cultural melting pot (熔炉). From the very start, more people of Greek descendents (后裔) live here than in any other city except for Athens. Chinese, Italian, Vietnamese and Lebanese immigrants have all left their marks. Almost a third of Melbournians (墨尔本人) were born overseas or have parents who were born overseas.

    Melbourne is famous for its restaurants, theatres, music, opera, ballet, art, shops and a lively nightlife. Melbournians love sports, and the city hosts many famous international sports events. Nearby there are some beautiful coastlines with excellent beaches, national parks,forests, winter snowfields and summer resorts (旅游胜地). The climate is temperate and comfortable, with warm summers and cool winters. In summer, maximum temperatures range from 26℃ to 36℃, and in winter from 12℃ to 18℃. The weather in Melbourne can be changeable from day to day. In 2002, Melbourne was rated the world’s best city to live in.

4. The word “temperate” in the in the last paragraph most probably means ______.

    Melbourne is a cultural melting pot (熔炉). From the very start, more people of Greek descendents (后裔) live here than in any other city except for Athens. Chinese, Italian, Vietnamese and Lebanese immigrants have all left their marks. Almost a third of Melbournians (墨尔本人) were born overseas or have parents who were born overseas.

    Melbourne is famous for its restaurants, theatres, music, opera, ballet, art, shops and a lively nightlife. Melbournians love sports, and the city hosts many famous international sports events. Nearby there are some beautiful coastlines with excellent beaches, national parks,forests, winter snowfields and summer resorts (旅游胜地). The climate is temperate and comfortable, with warm summers and cool winters. In summer, maximum temperatures range from 26℃ to 36℃, and in winter from 12℃ to 18℃. The weather in Melbourne can be changeable from day to day. In 2002, Melbourne was rated the world’s best city to live in.

5. Which continent is Melbourne located in?

    Basic Level

    Media relations is the basic part of all public relation programs. Those new to PR,or those responsible for managing media relations will all get great help from this workshop. The workshop focuses on developing good working relationships with press (媒体) and broadcast journalists.

    High Level

    Creativity is the most important skill in the public relation profession,but most people in the industry have not received any training in this area.Nor do they understand how creativity works and how to improve it quickly. The workshop will show that even the least creative people can improve their creative abilities, and can manage the creative part of their work.

    Course Topics

    •Techniques to help tap into（挖掘）your creative side

    •Ten ways to improve creative ability

    •25techniques to generate new ideas

    •Understanding the creative process

    •Key thinking processes

    •What makes a creative individual and team.

    If you would like to apply for any training course, please phone us on 02-5833-6427.

1. What does CIPR provide to help to work with the media?

    Basic Level

    Media relations is the basic part of all public relation programs. Those new to PR,or those responsible for managing media relations will all get great help from this workshop. The workshop focuses on developing good working relationships with press (媒体) and broadcast journalists.

    High Level

    Creativity is the most important skill in the public relation profession,but most people in the industry have not received any training in this area.Nor do they understand how creativity works and how to improve it quickly. The workshop will show that even the least creative people can improve their creative abilities, and can manage the creative part of their work.

    Course Topics

    •Techniques to help tap into（挖掘）your creative side

    •Ten ways to improve creative ability

    •25techniques to generate new ideas

    •Understanding the creative process

    •Key thinking processes

    •What makes a creative individual and team.

    If you would like to apply for any training course, please phone us on 02-5833-6427.

2. ______ is the basic part of all public relations programs.

    Basic Level

    Media relations is the basic part of all public relation programs. Those new to PR,or those responsible for managing media relations will all get great help from this workshop. The workshop focuses on developing good working relationships with press (媒体) and broadcast journalists.

    High Level

    Creativity is the most important skill in the public relation profession,but most people in the industry have not received any training in this area.Nor do they understand how creativity works and how to improve it quickly. The workshop will show that even the least creative people can improve their creative abilities, and can manage the creative part of their work.

    Course Topics

    •Techniques to help tap into（挖掘）your creative side

    •Ten ways to improve creative ability

    •25techniques to generate new ideas

    •Understanding the creative process

    •Key thinking processes

    •What makes a creative individual and team.

    If you would like to apply for any training course, please phone us on 02-5833-6427.

3. ______ will be covered in the high level of the training.

    Basic Level

    Media relations is the basic part of all public relation programs. Those new to PR,or those responsible for managing media relations will all get great help from this workshop. The workshop focuses on developing good working relationships with press (媒体) and broadcast journalists.

    High Level

    Creativity is the most important skill in the public relation profession,but most people in the industry have not received any training in this area.Nor do they understand how creativity works and how to improve it quickly. The workshop will show that even the least creative people can improve their creative abilities, and can manage the creative part of their work.

    Course Topics

    •Techniques to help tap into（挖掘）your creative side

    •Ten ways to improve creative ability

    •25techniques to generate new ideas

    •Understanding the creative process

    •Key thinking processes

    •What makes a creative individual and team.

    If you would like to apply for any training course, please phone us on 02-5833-6427.

4. Which of the following is one of the problems with the public relations profession?