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Which of the following is NOT a consumption goods？()

A convenience goods

B unsought goods

C special goods

D industrial goods

Which of the following is NOT a Marketing Strategy at the Decline Stage()

A The continuing operation strategy

B The image strategy

C The give-up strategy

D The concentration strategy

Brand asset is a kind of overvalue exceeding the interests of goods or services itself. It realizes its value through offering additional benefits to consumers and businesses, and closely links with a particular brand.()

A 是

B 否

A similar packaging strategy refers to the separate design of products of different quality levels for the production and operation of enterprises.()

A 是

B 否

Consciousness, ideas, and counseling cannot become products because there is no material carrier.()

A 是

B 否

The pricing of the phone ends in 88, which one does this psychological pricing belong to？()

A Prestige pricing

B Integer pricing

C Mantissa pricing

D Habit pricing

Which of the following is a demand-oriented pricing method?()

A Perceived value pricing

B break-even pricing

C seal-bid pricing

D FOB origin pricing

Loss leader pricing is based on the price that consumers are accustomed to and familiar with.()

A 是

B 否

When the cost of by-product disposal is high, the main product pricing increases.()

A 是

B 否

Skimming pricing refers to a low-price strategy.()

A 是

B 否

Conflict between the upstream and downstream channels of the channel belongs to( )

A Vertical conflict

B Horizontal conflict

C Information conflict

D Settlement conflict

( ) refers to the number of levels and links that make up the channel, or the members of the different levels that make up the marketing channel.

A Relevance of the channel

B no

C The width of the channel

D The length of the channel

What kind of product is a special stamp for a collector?()

A Convenience products

B Emergency supplies

C Specialty goods

D Impulsive goods

When the target customers are scattered, companies tend to choose long and wide distribution channels.()

A 是

B 否

The product is highly technical and often requires maintenance, and this product is suitable for long channels.()

A 是

B 否

When the price of the product is high and the performance is complex and needs to be explained, which method is usually used by the company to do promotion()

A Advertising

B public relations

C personnel selling

D sales promotion

When the price of the product is low, the usage is small, and the customers are scattered, what kind of promotion strategy do companies usually use?()

A Advertising

B public relations

C personnel selling

D sales promotion

Targeted and interactive, which of the following marketing strategies has the advantage?()

A Advertising

B public relations

C personnel selling

D sales promotion

In advertising strategy, the choice of media is very important, and the timing strategy is also very important.()

A 是

B 否

The advantage of personnel selling is that it is low-cost.()

A 是

B 否

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